Google Business Profile · Setup & Management

Get found in
Google Maps before
your competitors.

When someone searches for a business near them, the map results that appear first come from Google Business Profiles — not websites. Wordwise sets up, optimises, and manages Google Business Profiles for local businesses across Surrey and the UK.

Get your free profile audit →

The numbers behind Google Business Profile

76%

of people who search for a local business on mobile visit one within 24 hours

more likely to be considered reputable when Google Business Profile is complete

70%

of local searchers click one of the top three results in the map pack

Everything your Google Business Profile needs

Most businesses have a Google Business Profile. Very few have one that is fully optimised to rank in the map pack and convert visitors into enquiries.

Full profile setup and verification

If your profile does not exist or is unclaimed, we set it up and guide you through the verification process. Every field completed correctly from day one.

Category and services optimisation

Most businesses choose the wrong primary category or leave services blank. Getting these right is one of the most impactful local SEO actions available.

Business description with keywords

A well-written business description that includes your key services and location naturally — helping Google understand exactly what your business does and who to show it to.

Photo optimisation

Profiles with photos receive significantly more enquiries than those without. We advise on what photos to add, how to name image files for SEO, and how many to upload.

Review strategy

A simple, effective system for asking customers to leave Google reviews — the single most powerful local ranking signal. Includes guidance on responding to all reviews.

Regular Google posts

Regular posts to your Google Business Profile signal an active, maintained business to Google. Included in the Starter and Growth SEO packages.

NAP consistency check

Your Name, Address, and Phone number must be identical across your website, Google profile, and all other listings. Inconsistencies actively reduce your local ranking.

Why most Google Business Profiles underperform

After auditing Google Business Profiles across Surrey and beyond, these four issues come up on almost every small business profile.

Wrong primary category

The primary category tells Google what your business is. Choosing "General Contractor" instead of "Electrician" reduces visibility for the searches that matter most.

No photos uploaded

Profiles without photos receive 35% fewer clicks than those with photos. Most businesses either have no photos or only uploaded their logo and nothing else.

Inconsistent business name

If your business name on Google differs from your website — even slightly — it sends a weak local signal to Google and reduces map ranking.

No reviews strategy

Reviews are the most powerful local ranking signal available. Most businesses wait for reviews to arrive rather than actively and consistently asking satisfied customers.

Free Google Business Profile audit

Submit your business name and location and within 48 hours you will know exactly what your Google Business Profile is missing and how to fix it. No obligation.

Get your free audit →